![\"Hand](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2019\/12\/ow-to-Create-an-Email-Marketing-Campaign.png\")
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Do you have an upcoming email marketing campaign that you really need to make a splash? <\/span>If you\u2019ve tried to attract attention and increase conversions with your campaigns to no avail, this article is for you. We\u2019ll teach you the best practices you need to start implementing to see the results you\u2019ve been hoping for. Read on to discover the 5 steps you can follow to make your next email marketing campaign your most effective to date.\u00a0<\/span><\/p>\n To ensure the best chance of your email marketing campaign succeeding, you\u2019ll need to grow your email subscriber list. After all, there\u2019s no point in creating a stellar campaign if no one is going to receive it. Even if you already have a sizeable subscriber count, it\u2019s vital to get your campaign seen by as many potential leads as possible. <\/span> So how should you best go about growing your subscriber list? Utilize the most powerful tool at your disposal: your website. Your website\u2019s visitors are the easiest individuals to convince to sign up to your email list<\/span>\u2014provided you take the right approach.\u00a0<\/span><\/p>\n The easiest and most effective approach is to use a <\/span>custom email subscriber form<\/span><\/a> on your website. This type of form allows you to customize fields so you can pinpoint the information your subscribers actually want to <\/span>receive <\/span>(such as email marketing campaigns) <\/span>and how often they want to receive it. Giving subscribers the opportunity to communicate this information to you when they subscribe is essential, as it will help you target the right individuals for your campaign.<\/span> The next step is one that is essential but often overlooked: determine the main goal of your email marketing campaign. We know that it can be tempting to rush right into writing the copy for your campaign and sending it out to your subscribers, but without clear objective your campaign will likely be all over the place.<\/span> Do you want your email campaign to:<\/span><\/p>\n With the goal of your email marketing campaign in mind, the next step is to determine the <\/span>type<\/span><\/i> of campaign you want to send your subscribers. Ultimately, you should select the type of campaign that encourages subscribers to take whatever action will enable you to achieve your defined goal. For example, if your goal is to grow your Twitter following, the type of email marketing campaign you choose should be geared toward getting subscribers to follow you on the platform.\u00a0<\/span><\/p>\n Good news: There are countless types of email campaigns to choose from. Here are some of the most popular campaigns <\/span>Maropost<\/span><\/a> suggests you consider using:<\/span><\/p>\n Now comes the fun part: piece your campaign together. Don\u2019t worry<\/span>; <\/span>you don\u2019t need to be a coding or design wiz to put together an aesthetically-pleasing email campaign. You simply need a little help from a reliable email marketing platform. We recommend MailChimp, which is the platform of choice for roughly <\/span>11 million customers <\/span><\/a>and growing.\u00a0<\/span><\/p>\n One key advantage of this platform is that its drag-and-drop email builder simplifies the whole email campaign creation process while allowing you to fully customize all the design elements of the campaign. Plus, once you have your email subscriber form set up (see Step #2), you can directly integrate your forms with MailChimp using our Gravity Forms <\/span>MailChimp <\/span><\/a>\u00a0Add-on.<\/span><\/p>\n Just about the only thing it won\u2019t do is write the copy for you! This is a crucial task you will have to handle by yourself. It\u2019s not as difficult as it seems once you have a few copywriting <\/span>tips and tricks <\/span><\/a>\u00a0up your sleeve.<\/span><\/p>\n The final key step to creating a killer campaign is to automate the whole process. Instead of manually figuring out which emails to send to your subscribers and when, you should rely on a program to do the hard work for you.\u00a0<\/span><\/p>\n If you use Gravity Forms and MailChimp as we suggested above, this couldn\u2019t be simpler. All you need to do is <\/span>connect Gravity Forms with MailChimp<\/span><\/a>. Once you set this up, you can automate your email marketing campaign and even <\/span>initiate a drip campaign<\/span><\/a>.\u00a0<\/span><\/p>\n Creating an email marketing campaign doesn\u2019t need to be taxing. There\u2019s no denying that it takes some work, but it is quite a methodical process once you have the know-how to develop one from start to finish. So long as you follow our guide above, you\u2019ll be on your way to launching your most successful email marketing campaign to date in no time.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Do you have an upcoming email marketing campaign that you really need to make a splash? If you\u2019ve tried to attract attention and increase conversions with your campaigns to no avail, this article is for you. We\u2019ll teach you the best practices you need to start implementing to see the results you\u2019ve been hoping for. Read on to discover the 5 steps you can follow to make your next email marketing campaign your most effective to date.\u00a0<\/p>\n","protected":false},"author":273450,"featured_media":14225,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[4801,5775,5776,12],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\n\n\n\n\t\n\t\n\t\nStep #1: Lay The Foundation for a Strong Campaign<\/span><\/h2>\n
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\n<\/span>However, it\u2019s important to keep in mind that every company has to start somewhere. That may mean you end up sending your first campaign to only a handful of people. But you can take the lessons learned (and our tips) to ensure your list keeps growing with each campaign.<\/span><\/p>\n
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\n<\/span>Pro tip: If you\u2019re looking for other ways to grow your email subscriber list, be sure to check out our <\/span>20 tips<\/span><\/a>!\u00a0<\/span><\/em><\/p>\nStep #2: Set Your Campaign\u2019s Goal<\/span><\/h2>\n
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\n<\/span>Take the time to think about what exactly you want to achieve from your campaign. Making the effort to do so will ensure that your campaign is targeted and has all the necessary elements to make it a success. To kick off the brainstorming, ask yourself the following questions:<\/span><\/p>\n\n
Step #3: Determine the Type of Campaign\u00a0<\/span><\/h2>\n
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Step #4: Perfect the Elements of Your Campaign<\/span><\/h2>\n
Step #5: Automate It\u00a0<\/span><\/h2>\n
Conclusion<\/span><\/h2>\n